Don't Die - Vitamin D Protocol

Category iOS App

Year 2025

View on App Store

A health tracking app designed to help users optimize their vitamin D levels and overall wellness. Built a clean, motivating interface with personalized recommendations, progress tracking, and science-backed protocols to drive daily engagement and habit formation.

The Insight

Why vitamin D is important, why people don't track it, health trend analysis, and target audience profiling.

Behavior Change Strategy

How design drives action, habit loop design (trigger → action → reward), and motivation mechanics.

Getting Users to First Action

Onboarding flow screens, how quickly users log their first vitamin D session, and edutainment elements in onboarding.

App Store Appeal

Icon design (health + simplicity), screenshots showing user benefits, and messaging strategy in App Store description.

Core Tracking Interface

Daily logging UI (simplicity vs richness balance), progress visualization design, and micro-interactions for motivation.

Paywall & Premium Features

Free tier experience design, premium feature screenshots, and conversion strategy optimization.

Engagement & Habit Building

Push notification strategy, notification preference UI, and impact on retention metrics.

Social & Sharing

Share progress UI, leaderboard or community design, and FOMO/motivation mechanics.

Growth Results

Day 1, 7, 30 retention improvements, paywall conversion rates, word-of-mouth metrics, and user testimonials.

Key Learnings

What works for health apps, optimal timing for paywall, notification fatigue insights, and future optimization opportunities.